logo history

These days, when people think of the word “apple”, they may be just as likely to think of a computer as they are a fruit. Such is the success of the branding of Steve Jobs and Wozniak’s legendary vision.

The logo of Coca-Cola drawn in flowing handwriting became through years a distinctive and unique trademark for the first drink sold at an Atlanta pharmacy.

How can the serious business of "organizing world's information and making it universally accessible and useful" be represented by such a logo?