These days, when people think of the word “apple”, they may be just as likely to think of a computer as they are a fruit. Such is the success of the branding of Steve Jobs and Wozniak’s legendary vision.
A good business logo design draws people to the company. For this reason it should be specific to the target market; in other words it must be attractive to the people the company wants to attract.
Cities have always been brands but were more or less aware about it. In the last decades though, the idea of city branding is now embraced by more and more cities who crystallize and emboss their major qualities, advantages and attractions.
When searching for a logo design company to work with, it can be overwhelming. It is very important that you critically evaluate the logo portfolio of each company that you may want to work with. This article will cover 7 things that you should look for when evaluating a design portfolio.
