Famous Logo Designs

„Symbols are the stuff of which GODS are made”

When you see a famous logo it is your heart that makes the association with the brand, not your brain. It is like you feel the comfort of Nike, the utmost technology of an Apple and the speed and power of a BMW.

Today they symbolize a heavy load of qualities built over time, reaching straight to the heart of the consumer.

As for the design, as the fame increased, it got simpler, even minimalist, heavily backed up by its own fame.

MCDONALD’S

MCDONALD’S logo stands for the world's largest chain of fast-food restaurants. Even if not McDonald's was the inventor of the hamburger or the fast food, its name has become nearly synonymous with both.

Created by Jim Schindler and introduced in 1962, the McDonald's Golden Arches logo was to resemble new arch shaped signs on the sides of the restaurants; the famous stylized “M” is now recognized worldwide.

In 1968, to the logo was added the McDonald’s name.

NIKE

Only a few people wouldn’t recognize the NIKE logo that actually represents the stylized wing of the Greek Goddess of victory, NIKE.

The “Just do it” slogan and the checkmark like logo design has became a real lifestyle for an entire generation, sustained by famous athletes like Michael Jordan, Andre Agassi and Maria Sharapova.

Carolyn Davidson created the logo in 1971 for only thirty-five dollars.
The logo design was registered as a trademark in 1995.

BMW

The Bavarian Motor Company, a.k.a. BMW is another example of a world class and world famous logo that stirs man’s passion about sport cars.
The four quadrants of alternating white and blue color log is not less than a stylized representation of an airplane propeller spinning against the clear blue sky.
The blue and the white stand for the traditional colors of Bavaria, reflecting the origins of BMW, as a military airplanes engine manufacturer back in WWII.
Trough all its history, BMW remained faithful to its logo building a brand, building a car that stepped out from the crowd and ultimately building a colossal reputation that made people look when the blue and white quadrants appear.

When you see this logo you think instantly about power, horsepower, freedom, speed and manhood.

SUPERMAN

Here is maybe one of the greatest and most recognized logo ever created, with a great story about its creation.

Jerry Siegel, Shuster and Superman… the first two created the last, choosing the hero’s initial as a logo, the famous “S” resembling its creators name, too.

Every element of the superman logo bears some connection with history, literature, science and the arts.

The superman bears a large red letter "S" inscribed within a yellow shield bordered in red written on the hero’s chest.

The symbol “S” stands not only for ‘Superman’ in but it also says Saving Lives, Stopping Crime and giving Super-Aid wherever it’s needed.

The Superman creators have changed the logo into many artistic styles along the decades, but the fundamental details have remained merely unchanged.

GOOGLE

The logo is in fact the misspelling of “googol”, that is 10¹⁰⁰ (a number represented by a 1 followed by one-hundred zeros).

The Google Logo talks about the spectacular story of world known brand, a product that became the world leader of the web-search industry.

All started as a research project in 1996 by two Stanford University’s Ph.D. students, Larry Page and Sergey Brin.

Initially nicknamed “BackRub” Google had many different logos overtime, the current logo being designed by Ruth Kedar.

The Google logo is also used with some modifications and variations depending on the occasions (Holydays, birthdays of famous people and major events).

These alterations (Google Doodles) were first implemented in 1999 by the creators of the company.

Though Google Inc. offers various services its logo brands the company.