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user warning: Table './logospedia/cache_filter' is marked as crashed and should be repaired query: UPDATE cache_filter SET data = 'We all know that promotion needs a little "extra" to really hit the spot. It seems Peter Shankman had that "extra" when he decided to go for an unconventional business card.\n', created = 1228447890, expire = 1228534290, headers = '' WHERE cid = '3:ffdbb218c464b213ac529733ac787d86' in /var/www/vhosts/drupal-lib/drupal-5.12/includes/database.mysqli.inc on line 156.
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user warning: Table './logospedia/cache_filter' is marked as crashed and should be repaired query: UPDATE cache_filter SET data = 'His business cards look odd - round shaped, they look exactly like a Casino Chip. It\'s really hard not to remember it if you get one - I think this is a brilliant PR idea. No conventional business card can draw so much attention and there\'s no design to match the simplicity of the rounded chip.\n<img width=\"350\" height=\"251\" src=\"/sites/logospedia.com/files/image/peter-shankman.jpg\" alt=\"\" />\nThis is, however, not the first attempt of PR professionals to come up with something memorable in regards to business cards. There are holographic business cards, 3-D and Braille cards as well.\nWhile the <a href=\"http://www.prdifferently.com/2007/06/trend-alert-the.html\" target=\"_blank\">Chip Card</a> idea is a cool one, I have to disagree with Peter when he labels the card: "the next generation of business cards". The business chip idea works if it\'s done once, maybe twice. If this business chip gets adopted by more people, the "cool" factor fades and there will be nothing special about it.\nHowever, so far I think he managed to create some buzz around this new business card and it surely is a great achievement for him.\n', created = 1228447890, expire = 1228534290, headers = '' WHERE cid = '3:b8952c6dd82e6ab12ad0567175fc33a7' in /var/www/vhosts/drupal-lib/drupal-5.12/includes/database.mysqli.inc on line 156.
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user warning: Table './logospedia/cache_filter' is marked as crashed and should be repaired query: UPDATE cache_filter SET data = '<div class=\"sidebar-adverts\">\n<a href=\"http://www.uniquelogodesign.com\" target=\"_blank\">Unique Logo Design</a> \nAffordable logo design services for all kind of businesses. \n<a class=\"sidebar-adverts-url\" href=\"http://www.uniquelogodesign.com\" target=\"_blank\">www.UniqueLogoDesign.com</a>\n\n<a href=\"http://www.biz-logo.com/pre-designed.shtml\" rel=\"nofollow\" target=\"_blank\">Unique Predesigned Logos - $95 only!</a> \nUnique and original - each one is sold only once! Huge selection - 1600 + logos to choose from. \n<a class=\"sidebar-adverts-url\" href=\"http://www.biz-logo.com/pre-designed.shtml\" target=\"_blank\" rel=\"nofollow\">www.biz-logo.com/pre-designed.shtml</a>\n\n</div>\n<a href=\"http://www.logospedia.com/contact\">Your add here</a>\n', created = 1228447890, expire = 1228534290, headers = '' WHERE cid = '3:adc978bdd49c6472ed8eba507899d7c0' in /var/www/vhosts/drupal-lib/drupal-5.12/includes/database.mysqli.inc on line 156.
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user warning: Table './logospedia/cache_filter' is marked as crashed and should be repaired query: UPDATE cache_filter SET data = 'Following the trend of the travel industry, West Hollywood\'s official resource for visitors changed its name, adding the word \"marketing\" to it, using also a completely re-designed company logo with its new name incorporated.\n', created = 1228447890, expire = 1228534290, headers = '' WHERE cid = '3:7debc1c7ad0caa8e67c9eb2b025e6acb' in /var/www/vhosts/drupal-lib/drupal-5.12/includes/database.mysqli.inc on line 156.
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Smart PR with unconventional business card

Posted October 1st, 2007 by willm

His business cards look odd - round shaped, they look exactly like a Casino Chip. It's really hard not to remember it if you get one - I think this is a brilliant PR idea. No conventional business card can draw so much attention and there's no design to match the simplicity of the rounded chip.

This is, however, not the first attempt of PR professionals to come up with something memorable in regards to business cards. There are holographic business cards, 3-D and Braille cards as well.

While the Chip Card idea is a cool one, I have to disagree with Peter when he labels the card: "the next generation of business cards". The business chip idea works if it's done once, maybe twice. If this business chip gets adopted by more people, the "cool" factor fades and there will be nothing special about it.

However, so far I think he managed to create some buzz around this new business card and it surely is a great achievement for him.