
The company's rebuilding programme and the large number of new products which have been created recently is reflected through multiple and important changes.
Among them is the Fiat's new logo designed by RobilantAssociati and the Fiat Style Centre.
Further more, in the UK, Fiat Auto (UK) Ltd, the UK operation center has changed its name to Fiat Group Automobiles UK Ltd, also acompanied by Fiat's new logo.
As Fiat explained, it is an attempt to "promote better relations with the sales network, customers, and partners".
As an acknowledgment to the progresses recorded at Fiat, the new logo is a "tangible sign", said Fiat Brand President, Luca De Meo. He added: "The fresh logo will debut on the front of the new Bravo, before being gradually adopted on all Fiat models".
According to Fiat, the new logo was "designed to convey ongoing change, a sign of the past re-written in a modern key, which is particularly representative of Fiat today, a brand which is focused towards the challenges of the future, but also proud of its historical identity".
Anyway, ironical remarks are emerging as the new logo looks pretty similar to the one for the Fiat 524 designed in 1931 and used until 1968.
As for the Fiat UK commercial vehicle sector, the same thing. Fiat Light Commercial Vehicles, the commercial vehicle sector of Fiat in the UK is now Fiat Professional.
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