"Call me unusual, but I think it's terrific." Here are the words of secretary of culture Tessa Jowell, about the controversial 2012 Olympics logo.
After the online withdrawal of some versions of the pictogram and its open mocking by London mayor, she is still defending it saying it was worth every penny (that is £400,000).
She firmly stated to the BBC Breakfast: "The logo will be the logo for the Olympic games".
Anyway, there is also an online petition - with 50,000 signatures calling for the design to
be flushed away - backed up by the words of the design guru Stephen Bayley: "a puerile mess, an artistic flop and a commercial scandal".
Questioned about the strong hostile reactions toward the new logo, ms. Jowell admitted that it provoked a "storm" after its unveiling, but she said it can be "adapted" and integrated in a "variety of different contexts".
And she continued: "One thing you can say for this logo is that it has got people talking. It has got people talking about the Olympics, it has got people talking about what they like and what they don't like."
Ms Jowell also stated that an "endorsement version" of the logo would be ready in the next few weeks for use by community organizations – schools, community sports clubs, local environmental groups and voluntary organizations, as a "statement of their ambition to do more for their community as part of the Olympics".
Well however you look at it, the new logo is so shallow that whatever deeper meanings you would seek, you would find only a puerile puzzle or a broken window. But wait, it is though “edgy… in a weird, Nazi swastika kind of way…”.
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