“Jake”, the conqueror skull

Sketched initially on a napkin by creative designer Eddie Jabbour of Kick Design with the intention of reaching younger generations that would buy $60,000 cars, the famous Corvette C6.R logo, the skull with sharp eyes (actually Corvette's double-flag emblem) and four teeth, reached far beyond its initial goal.

Besides being adored by Corvette lovers of every age, the skull has invaded the market becoming a true merchandising phenomenon, proving once more that simple ideas, communicated clear and expressively always generate strong (positive) reactions.

This year, the skull is celebrating its third 24 Hours of Le Mans and the history of its success goes like this:

After the C6.Rs finished one-two in GT1, Eddie Jabbour sought a way of telling more people about Corvette's success. Attempting to reach a younger audience, he sketched an outline of a skull around Corvette's existing emblem, finding the perfect combination between the ferocity of a skull and the Corvette identity.

The idea was instantly embraced by General Motors managing team and the logo debuted on the C6.Rs the following year at Le Mans, the skull being named "Jake" by Corvette's Gary Claudio.
In fact, they liked it so much, that it appeared in Corvette's two-story Le Mans hospitality estate.

Today you can see his inspiration laid out on almost every printable material, from T-shirts, signs and stickers to jewelry and tattoos.

Jabber said: "It's like when you were a kid and you had to go to sleep and your parents kind of forgot and you're like still having fun watching TV or whatever..."