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  • user warning: Table './logospedia/cache_filter' is marked as crashed and should be repaired query: UPDATE cache_filter SET data = '<p>Following the trend of the travel industry, West Hollywood\'€™s official resource for visitors changed its name, adding the word \"€œmarketing\" to it, using also a completely re-designed company logo with its new name incorporated.</p>\n', created = 1228440161, expire = 1228526561, headers = '' WHERE cid = '3:7debc1c7ad0caa8e67c9eb2b025e6acb' in /var/www/vhosts/drupal-lib/drupal-5.12/includes/database.mysqli.inc on line 156.
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  • user warning: Table './logospedia/cache_filter' is marked as crashed and should be repaired query: UPDATE cache_filter SET data = '<p style=\"clear: left;\"><img width=\"262\" height=\"50\" src=\"/sites/logospedia.com/files/image/west-hollywood-new-logo.jpg\" alt=\"West Hollywood New Logo\" /></p>\n<p>The new name - &quot;<a href=\"http://www.visitwesthollywood.com/\" target=\"_blank\">West Hollywood Marketing &amp; Visitors Bureau</a>&quot; - reflects better the new marketing orientation towards business especially in the entertainment industries, as there is no convention center in the <a href=\"http://www.weho.org/\" target=\"_blank\">City of West Hollywood</a> and the bureau does not pursue large convention business.</p>\n<p>Keeping the pace with the industry trend - as official tourism organizations are changing their names as a way to better communicate to visitors - WHMVB with its new name and logo will try to accurately define the bureau\'s position within the tourism industry, promoting West Hollywood as a world-class destination, as the legendary <a target=\"_blank\" href=\"http://en.wikipedia.org/wiki/Sunset_Strip\">Sunset Strip</a>, <a target=\"_blank\" href=\"http://en.wikipedia.org/wiki/Santa_Monica_Boulevard\">Santa Monica Boulevard</a> and the chic <a target=\"_blank\" href=\"http://www.avenuesartdesign.com/\">Avenues of Art &amp; Design</a> with its Melrose Avenue and Beverly and Robertson Boulevards speak for themselves.</p>\n<p>According to Brad Burlingame, President &amp; CEO of the WHMVB, the company\'s responsibility is to &quot;...represent West Hollywood as a premier destination and play a vital role in the long-term development of the community with productive marketing strategies&quot;.</p>\n<p>As for the new name and logo, &quot;... our strategy is to connect more on a business level and not solely with visitors, since we assist a variety of travelers in the industries of film, music, and television. This move is an important positioning of our organization&quot;, said Burlingame.</p>\n<p>Recently, WHMVB has also launched a virtual representation of West Hollywood, <a href=\"http://www.visitwesthollywood.com\" title=\"www.visitwesthollywood.com\">www.visitwesthollywood.com</a>, featuring for phase 1 of the site live streaming West Hollywood video, a &quot;Hot News&quot; column, a music jukebox and RSS feeds.</p>\n<p>But this is not all. The WHMVB plans to announce - besides new name, logo and website - a new slog and and brand vision for West Hollywood.</p>\n', created = 1228440161, expire = 1228526561, headers = '' WHERE cid = '3:81463918c6e96b27f6812ba5c6680272' in /var/www/vhosts/drupal-lib/drupal-5.12/includes/database.mysqli.inc on line 156.
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  • user warning: Table './logospedia/cache_filter' is marked as crashed and should be repaired query: UPDATE cache_filter SET data = '<div class=\"sidebar-adverts\">\n<p><strong><a href=\"http://www.uniquelogodesign.com\" target=\"_blank\">Unique Logo Design</a></strong><br />\nAffordable logo design services for all kind of businesses. <br />\n<a class=\"sidebar-adverts-url\" href=\"http://www.uniquelogodesign.com\" target=\"_blank\">www.UniqueLogoDesign.com</a>\n</p>\n<p><strong><a href=\"http://www.biz-logo.com/pre-designed.shtml\" rel=\"nofollow\" target=\"_blank\">Unique Predesigned Logos - $95 only!</a></strong><br />\nUnique and original - each one is sold only once! Huge selection - 1600 + logos to choose from.<br />\n<a class=\"sidebar-adverts-url\" href=\"http://www.biz-logo.com/pre-designed.shtml\" target=\"_blank\" rel=\"nofollow\">www.biz-logo.com/pre-designed.shtml</a>\n</p>\n</div>\n<p class=\"sidebar-adverts-add\"><a href=\"http://www.logospedia.com/contact\">Your add here</a></p>\n', created = 1228440161, expire = 1228526561, headers = '' WHERE cid = '3:adc978bdd49c6472ed8eba507899d7c0' in /var/www/vhosts/drupal-lib/drupal-5.12/includes/database.mysqli.inc on line 156.
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  • user warning: Table './logospedia/cache_filter' is marked as crashed and should be repaired query: UPDATE cache_filter SET data = '<p>For the 2007 season of Major League Soccer (MLS), Adidas and LA Galaxy launched the newly redesigned Galaxy team uniform and logo.</p>\n', created = 1228440161, expire = 1228526561, headers = '' WHERE cid = '3:70fb2d37dc80ef6ade046f47fba107eb' in /var/www/vhosts/drupal-lib/drupal-5.12/includes/database.mysqli.inc on line 156.
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  • user warning: Table './logospedia/cache_filter' is marked as crashed and should be repaired query: UPDATE cache_filter SET data = '<p>How can the serious business of \"organizing world\'s information and making it universally accessible and useful\" be represented by such a logo?</p>\n', created = 1228440161, expire = 1228526561, headers = '' WHERE cid = '3:b411de2183db6865af00096eaa6f0a52' in /var/www/vhosts/drupal-lib/drupal-5.12/includes/database.mysqli.inc on line 156.
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  • user warning: Table './logospedia/cache_filter' is marked as crashed and should be repaired query: UPDATE cache_filter SET data = '<p>Cities have always been brands but were more or less aware about it. In the last decades though, the idea of city branding is now embraced by more and more cities who crystallize and emboss their major qualities, advantages and attractions.</p>\n', created = 1228440161, expire = 1228526561, headers = '' WHERE cid = '3:2ef9015ebd575e26f7d696f66220a884' in /var/www/vhosts/drupal-lib/drupal-5.12/includes/database.mysqli.inc on line 156.
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Face lift for West Hollywood Tourism Organization




West Hollywood New Logo

The new name - "West Hollywood Marketing & Visitors Bureau" - reflects better the new marketing orientation towards business especially in the entertainment industries, as there is no convention center in the City of West Hollywood and the bureau does not pursue large convention business.

Keeping the pace with the industry trend - as official tourism organizations are changing their names as a way to better communicate to visitors - WHMVB with its new name and logo will try to accurately define the bureau's position within the tourism industry, promoting West Hollywood as a world-class destination, as the legendary Sunset Strip, Santa Monica Boulevard and the chic Avenues of Art & Design with its Melrose Avenue and Beverly and Robertson Boulevards speak for themselves.

According to Brad Burlingame, President & CEO of the WHMVB, the company's responsibility is to "...represent West Hollywood as a premier destination and play a vital role in the long-term development of the community with productive marketing strategies".

As for the new name and logo, "... our strategy is to connect more on a business level and not solely with visitors, since we assist a variety of travelers in the industries of film, music, and television. This move is an important positioning of our organization", said Burlingame.

Recently, WHMVB has also launched a virtual representation of West Hollywood, www.visitwesthollywood.com, featuring for phase 1 of the site live streaming West Hollywood video, a "Hot News" column, a music jukebox and RSS feeds.

But this is not all. The WHMVB plans to announce - besides new name, logo and website - a new slog and and brand vision for West Hollywood.


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See also

  • For the 2007 season of Major League Soccer (MLS), Adidas and LA Galaxy launched the newly redesigned Galaxy team uniform and logo.

  • How can the serious business of "organizing world's information and making it universally accessible and useful" be represented by such a logo?

  • Cities have always been brands but were more or less aware about it. In the last decades though, the idea of city branding is now embraced by more and more cities who crystallize and emboss their major qualities, advantages and attractions.

  • Some of the things that don't match a BMW are white ribbons or flowers on a wedding occasion. I remember laughing inside myself when I saw one wearing such accessories.

  • The widely ridiculed logo for the 2012 London Olympics enthusiasts the IOC committee

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