
The new name - "West Hollywood Marketing & Visitors Bureau" - reflects better the new marketing orientation towards business especially in the entertainment industries, as there is no convention center in the City of West Hollywood and the bureau does not pursue large convention business.
Keeping the pace with the industry trend - as official tourism organizations are changing their names as a way to better communicate to visitors - WHMVB with its new name and logo will try to accurately define the bureau's position within the tourism industry, promoting West Hollywood as a world-class destination, as the legendary Sunset Strip, Santa Monica Boulevard and the chic Avenues of Art & Design with its Melrose Avenue and Beverly and Robertson Boulevards speak for themselves.
According to Brad Burlingame, President & CEO of the WHMVB, the company's responsibility is to "...represent West Hollywood as a premier destination and play a vital role in the long-term development of the community with productive marketing strategies".
As for the new name and logo, "... our strategy is to connect more on a business level and not solely with visitors, since we assist a variety of travelers in the industries of film, music, and television. This move is an important positioning of our organization", said Burlingame.
Recently, WHMVB has also launched a virtual representation of West Hollywood, www.visitwesthollywood.com, featuring for phase 1 of the site live streaming West Hollywood video, a "Hot News" column, a music jukebox and RSS feeds.
But this is not all. The WHMVB plans to announce - besides new name, logo and website - a new slog and and brand vision for West Hollywood.
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