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Adidas and LA Galaxy: a redesigned soccer team logo

Posted July 30th, 2007 by harold

This is the first rebranding in their twelve year history, timed with the most recent Galaxy's acquisition of David Beckham, the new logo being developed by SME Brands, working close with Adidas and LA Galaxy.

The uniform features the LA Galaxy Quasar crest as a woven badge with two embroidered stars representing their two MLS Cup championships; the Adidas three stripe are positioned down the sleeves. The uniform bears the new LA Galaxy team colors, collegiate navy, gold and white.

LA Galaxy President and General Manager Alexi Lalas, about their new logo design: "We wanted a classic and clean look that would stand the test of time, something that generations of players and fans would wear with pride on and off the field".

He added: "We strived to create a jersey with an eye to the future and a nod to the past. With Adidas and SME we were able to achieve all of this and more."