Looking at it for the first time, one might say: Come on! You've gotta be serious! The company's name is a child's mispelling of the word googol (reffering to the number represented by 1 followed by a hundred zeros) and it is... colourful. How can the serious business of "organizing world's information and making it universally accessible and useful" (Google's mission statement) be represented by such a logo? Maybe because it is a serious business which shouldn't be taken so seriously, after all. World information is such a colourful bunch of data more or less coherent, more or less spelled right. It represents us, the people of the world who come in different shapes, different measures of knowledge, different colours. So, at your question: do you mean googol? the correct answer of the top American public corporation, specializing in Internet search and online advertising is: NO, we mean Google.
Google's current logo was designed by Ruth Keddar back in 1999. 1999 was the year when the first Google Doodle was designed by Larry Page and Sergey Brin after attending the Burning Man Festival.
Google Doodles are modifications of the Google logo created by the company for use on holidays, birthdays of famous people, and major events. They are displayed on the day of the occasion, and then removed and archived. Presently the designer of the Doodles is Dennis Hwang and since 2000 he has designed almost 150 by now. In 2004 and 2005, Google has awarded monthly Logoowards to designer fans who participated in fake logo contests.
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